Digital copywriting is the activity or occupation of writing the text of advertisements or publicity material. That’s the definition which the Oxford dictionary gives, however what kind of writers would copywriters be if they couldn’t describe the work in their own words? Here’s what copywriting greats have to say:
- “Copywriters are salespeople whose job is to persuade people to buy products.” ―Robert W. Bly
- “It is far simpler to write ten passably effective sonnets, sufficiently good to take in the not too enquiring critic as opposed to one effective advertisement that will take in a few thousand of the uncritical buying public.” ―Aldous Huxley
- “When copywriters disagree with me about some esoteric word they want to use, I say to them, ‘Get on a bus. Go to Iowa. Have a break on a farm for a week or so and then talk to the farmer. Return to New York by train and speak with your fellow passengers in the day-coach. If you still want to utilise the word, go ahead.” ―David Ogilvy
This is all very nice, however it’s not very descriptive is it? Doesn’t actually tell you much about the day-to-day life of the copywriter or the nuts and bolts of the craft. You could read a book regarding the subject. There are many, copywriters are just authors without a book deal after all. Or you could read a blog. After all blogs are like books distilled to the ideal four to eight minutes that our attention spans are suited for. So what is copywriting? Well, what is copy?
What Is Copy?
Broadly speaking, copy is text within a publication or design. It is in contrast to any kind of graphic or pictorial characteristics of a publication, article, or another type of composition.
What Does A Copywriter Do?
A copywriter writes words which move an audience to take action. There are a number of different kinds of copywriting, however, at the foundation of all of these is the act of studying a specific audience as well as understanding their needs and desires. Then, a copywriter strategises a way in order to best connect with the audience, in other words show the audience their problem is assumed and present a solution.
What Does A Copywriter Create?
A copywriter is a person who provides the words for a number of different of assets involving webpages, blogs, articles, ads, social media posts, emails, posters, billboards, guides, case studies, whitepapers and a whole lot more. They use the medium of writing so that they can inform, engage, impact, and/or persuade audiences about everything from new products to the games at an online casino in India. The goals may vary from raising brand awareness to positioning a business or organization as an authority, to closing sales.
What Is The Difference Between A Copywriter Vs A Content Writer?
Copywriters put together copy that sells. Content writers create content which inspires, educates, entertains or – alternatively – informs. Content writers are often hired to design long-form content such as blog articles, eBooks, whitepapers and case studies. Copywriters are hired to create copy for sales pages, emails, ads, and other marketing materials that are designed to sell products or service.