Digital copywriting is the activity or occupation of writing the text of advertisements or publicity material. That’s the definition which the Oxford dictionary gives, however what kind of writers would copywriters be if they couldn’t describe the work in their own words? Here’s what copywriting greats have to say:
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The human race’s technology has evolved at an astounding rate over the last few centuries. We went from believing that the Earth was the centre of the universe, to building solar system-spanning satellites that could take pictures in wavelengths that we can’t see with our naked eyes.
When the world went into lockdown in 2020, it changed the way that hundreds of millions of people were able to work. No longer were employees able to jump into their cars and head off to the office for the day, and instead had no choice but to set up at home and try their best using what was available.
Both new and well-established brands are making use of social media to grow their following, generate leads as well as increase sales.
Building a brand using social media could feel like a massive undertaking with all of the platforms which are available to you. But it’s easier than ever to use social media in order to connect with people and grow your brand organically.
With a smartphone in the palm of everyone’s hand, gone are the need for bulky and heavy cameras. The latest phones are just as capable as the DSLRs of old, with multiple lenses and impressive zoom capabilities, providing their users with magical images at the touch of a button.
Mobile apps are a part of everyday life. We can’t get up without our sleep tracker alarm going off as we enter a light phase of sleep. We can’t get started with our day without checking our calendars and to do lists. We can’t even fall asleep without our meditation app helping us to release the chaos of the day.
And never mind the checking of social media, chatting to friends in messenger apps and ordering takeout through a delivery service.
While SnapChat may have cornered the market initially, recently another app has been grabbing people’s attention. FaceApp is an app that uses filters to make you look older/like a Hollywood celeb/blonder/like a hipster/younger, or just about anything else you can imagine, and it’s gone viral.
The problem is, it seems like privacy is a concern, and that anyone who uses the app is essentially signing away the rights to their image. Plus, the apps creators are using the app to harvest metadata from all the pictures loaded.
Smartphones have come a long way since they were first introduced into the market over a year ago, and although most modern smartphones consist of the same specs, there are some variations that are aimed at different styles of life. For those that find that they often break smartphones made out of glass or brittleRead more about Top 4 Most Rugged Smartphones[…]
Super-human vision has long been the subject of science fiction, much like any enhancement to the human body. The collective ability of the human race to look and appreciate the world around us is one of the few aspects of our world that we share on a global scale, and it’s an aspect that scientistsRead more about Smart Contact Lenses – The Future of Vision[…]